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Lynz Piper-Loomis | Congress

‘Un-American Express’: Anti-Woke Group Takes Aim at Credit Card Company’s Race-Based Hiring

South Carolina

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From March 15, 2022 post.

An anti-woke activist group launched a $500,000 campaign against "antiracism" programs at American Express, calling the company's so-called racial equity efforts "antithetical" to American values.

Color Us United, a nonprofit that advocates for a "race-blind America," on Monday announced the public relations effort to expose the credit card company's "harmful woke policies"—including hiring and promoting employees based on race and instituting critical race theory training that teaches employees that "capitalism is racist." The group is calling on American Express to rescind the "un-American" policies, such as giving bonuses to managers who hire minorities, and plans to place television and radio advertisements, along with a social media campaign and petition, to draw attention to its racist practices.

Corporate giants in recent years have pushed progressive race and gender ideology through hiring practices and mandatory training sessions, prompting backlash over the racially discriminatory policies. Coca-Cola, for example, came under fire in April 2021 for implementing a racial quota for hiring outside legal counsel, the Washington Free Beaconreported at the time. 

Following a summer of riots and Black Lives Matter protests in 2020, American Express created an "Anti-Racism Initiative" and hired a consultant to conduct training sessions on privilege and race for employees, Manhattan Institute senior fellow and Color Us United board member Christopher Rufo reported last year in the New York Post. Among other exercises, employees were asked to determine their own privilege by analyzing factors such as race, sexual orientation, faith, and citizenship. The corporation, which made $42.2 billion in profits last year, also invited a speaker to discuss the inherent racism of a capitalist economy. 

Original source can be found here.

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