BOSTON – Today, the Baker-Polito Administration announced a new multilingual public awareness campaign, “Trust the Facts. Get the Vax.” The research-driven, $2.5 million campaign promotes the safety and efficacy of the COVID-19 vaccine and urges residents to get vaccinated when it is their turn, as vaccines continue to be distributed across the Commonwealth. The ads feature a diverse group of medical professionals who highlight the importance of the vaccine and aim to build trust with communities of color and other populations disproportionately impacted by COVID-19.
The Administration today also announced a new call center to help residents 75 and older who are unable to access the vaccine appointment website to schedule vaccine appointments.
Public Awareness Campaign: The new statewide campaign explains how the vaccine works and seeks to build trust around its safety and efficacy with communities of color and other populations. The campaign is grounded in extensive survey research that indicated that these messages are most effectively delivered by medical professionals. TV ads in English and Spanish feature a diverse group of doctors who represent a wide range of races, ethnicities and regions of Massachusetts. Additional animated ads will run on TV and digital platforms in English, Spanish, Portuguese, Cape Verdean, Haitian Creole, Vietnamese, Chinese (Traditional & Simplified), Russian, Arabic and Albanian.
Original source can be found here.
